Marketing
Google Ads Performance Tracker
Track Google Ads campaigns with spend, clicks, CPC, conversions, CPA and ROAS.
Preview — what you'll download
| Date | Campaign | Channel | Geo | Spend | Impressions | Clicks | CTR | CPC | Conversions | CVR | CPA | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 📅 date | Aa text | Aa text | Aa text | $ currency | $ currency | $ currency | % percent | $ currency | % percent | % percent | $ currency | $ currency | % percent |
| 2025-01-01 | Campaign A-1 | Search | US | $250.00 | 45,000 | 540 | 1.2% | $0.46 | 14 | 2.6% | $17.86 | $630.00 | 2.52x |
| 2025-02-02 | Campaign B-2 | Display | UK | $297.00 | 54,660 | 820 | 1.5% | $0.36 | 25 | 3.0% | $11.88 | $1,575.00 | 5.30x |
| 2025-03-03 | Campaign C-3 | Video | DE | $344.00 | 64,320 | 1,158 | 1.8% | $0.30 | 41 | 3.5% | $8.39 | $3,321.00 | 9.65x |
| 2025-04-04 | Campaign D-4 | Social | CA | $391.00 | 73,980 | 1,554 | 2.1% | $0.25 | 62 | 4.0% | $6.31 | $6,138.00 | 15.70x |
| 2025-05-05 | Campaign E-5 | Retargeting | AU | $438.00 | 83,640 | 2,007 | 2.4% | $0.22 | 50 | 2.5% | $8.76 | $5,850.00 | 13.36x |
| 2025-06-06 | Campaign F-6 | Shopping | FR | $485.00 | 93,300 | 1,120 | 1.2% | $0.43 | 34 | 3.0% | $14.26 | $4,590.00 | 9.46x |
| 2025-01-07 | Campaign G-7 | Search | US | $532.00 | 102,960 | 1,544 | 1.5% | $0.34 | 54 | 3.5% | $9.85 | $2,430.00 | 4.57x |
| 2025-02-08 | Campaign H-8 | Display | UK | $579.00 | 112,620 | 2,027 | 1.8% | $0.29 | 81 | 4.0% | $7.15 | $5,103.00 | 8.81x |
+ 16 more rows included in the download
Who it's for
Entrepreneurs, freelancers, small businesses, and teams who need google ads performance tracker.
How to use it
Open in Excel or Google Sheets, fill in your data in the input cells, and the formulas calculate results automatically.
Built-in formulas
- CTR — =G2/F2 — Click-through rate
- CPC — =E2/G2 — Cost per click
- CVR — =J2/G2 — Conversion rate
- CPA — =E2/J2 — Cost per acquisition
- ROAS — =M2/E2 — Return on ad spend
- Total Spend — =SUM(E2:E25) — Period spend
- Blended ROAS — =SUM(M2:M25)/SUM(E2:E25) — Aggregate ROAS
- Best Channel — =INDEX(C:C,MATCH(MAX(N:N),N:N,0)) — Top channel by ROAS
Make this yours in seconds
Open in our AI chat to customize columns, formulas, and sample data.